State of Social Media for Business
Over 6,000 executives participated in this definitive benchmarking study by SmartBrief, Inc. and Summus Limited.
This report sheds statistically sound light on goals, tactics, obstacles and opportunities for social media adoption across industries and disciplines.
- Definitive research on how businesses are using social media
- Benchmarks to assess where your company is on the social-media adoption curve
- Key indicators of social-media integration
- Comparative data based on company size and industry focus
- Most popular tactics that businesses use to connect with customers via social networks
- Metrics for measuring success and return-on-investment
- 145 pages
- 213 charts and graphs
- 6 data cuts
PRICE: $459 $389 (15% off for SmartBrief readers)
Table of Contents
- Introduction
- What Companies Are Doing
- How Companies Manage Social Media
- How Companies Track Success
- How Long It Takes to Integrate Social Media
- Which Industries Are Ahead
- How Business Professionals Use Social Media
Appendix: Analysis by Business Focus
