Some health advocates object to Coca-Cola's new marketing campaign that features tie-ins with the upcoming movie, "Harry Potter and the Sorcerer's Stone," because they believe the promotion encourages children to consume junk food. While these groups warn of the negative health effects of Coke's products, Coca-Cola says the campaign is aimed at the family and not specifically at children.
According to Beverage Digest, Coca-Cola might buy California juice company Odwalla Inc., which rang up $93 million in sales last year. The deal would give Coke a stronger presence in the juice and healthy drinks market. Coca-Cola spokesman Ben Deutsch declined to comment.
Del's Lemonade has thrived for more than five decades, using a family recipe to great success. Del's marketing campaign evokes pleasant memories, and Edward Mazze, dean of the College of Business at the University of Rhode Island, suggests the company's success is due to its product's image as a freshly made drink bought at a stand.
The FDA has met with food industry trade groups to review safety measures to ensure the nation's food supply is protected from bioterrorist attacks. Since Sept. 11, the Grocery Manufacturers of America, the National Food Processors Association and the International Dairy Foods Association have met with health officials to review security plans that include screening of employees and protecting supply and distribution chains.