11/16/2001

Coca-Cola Co. has shifted the strategy for its Minute Maid brand, abandoning a joint venture with Procter & Gamble in favor of integrating the juice company and other health-based beverages into one unit with annual sales of $2.5 billion. Minute Maid CEO Donald Short says resulting economies of scale would help Coke establish "global dominance" of the juice business.

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