3/26/2002

Cable networks' 2001 national TV ad sales grew by 0.8% from 2000 to $10.3 billion, according to a Cabletelevision Advertising Bureau analysis of CMR data. By contrast, the broadcast networks' national ad revenues for the year shrank by 8.1% to $18.64 billion. Overall, total TV ad revenue dropped by 4.5% to $32.1 billion for the year.

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