Such stores as Wal-Mart and Target are reaping the benefits of teens who are pinching their pennies, according to a research firm. Nearly a third of all retail spending in the U.S. can be attributed to teen-agers. The 12- to 19-year-olds are more brand- and value-conscious than ever before, says a consultant.
As Kmart struggles to recover from bankruptcy, the retailer has launched a new marketing campaign featuring Chaka Kahn, BeBe Winans and Jose Feliciano. "African Americans tend to be the most brand-loyal, and Hispanics are more brand-loyal than whites," says one analyst. The retailer said it hopes increased business from the ads will help during its reorganization.
A U.K. paper has reported that the thumb is now the most dexterous digit in many people under age 25. The physical change is blamed on the use of hand-held devices such as mobile phones and game-playing units.