3/19/2002

Adolph Coors reportedly is changing its flagship name from "Original Coors" to "Coors Original," coinciding with the company's announcement of a brighter, bolder package in metallic gold to boost shelf presence. The new name and packaging, which are to appear on store shelves in mid-April, provide a closer link to other company products, including Coors Light and Coors Non-Alcoholic.

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