3/21/2002

Sam K. Reed reportedly will receive a $4.27 million bonus for his role in managing Keebler's transition under its new owner, Kellogg. Reed, 55, is expected to retire as vice chairman of Kellogg on Mar. 26. Analysts attribute the success of Keebler's acquisitions, including Austin Quality Foods, Famous Amos Cookies and Sunshine Biscuit Co., to Reed.

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