Jupiter Media Metrix says large-format advertisements -- known as "skyscrapers," "squares" and "rectangles" -- account for about 9% of total online ad impressions, up from 4% in April 2001. Jupiter's Charles Buchwalter predicts the format will see consistent growth.
Video-on-demand company nCube has won a contract to offer VOD services for Time Warner's flagship New York City cable system, reports say. A VOD rollout in New York would give nCube a leading position in the largest U.S. markets; the company in November signed a deal with Time Warner to offer service in Los Angeles.
Prime-time basic cable ratings rose 10.2% to a combined average of 28.2 from Feb. 25 through March 3, according to an analysis of Nielsen data. During the two weeks of NBC's Winter Olympics coverage, basic cable averages rose by single digits.
A new service from RealNetworks allows baseball fans to watch condensed games over the Internet. The service, available March 31, shortens games to 20 minutes -- the equivalent of about 85 pitches. Baseball purists have said the service would sacrifice the beauty of the game for the sake of convenience.