Coca-Cola reportedly today was to roll out its new Vanilla Coke. The company has successfully created buzz among consumers eager to try new products, analysts say. Vanilla Coke is expected to go head-to-head with PepsiCo's Pepsi Blue and Cadbury Schweppes' Red Fusion, reports say.
Amid an increase in profits, Safeway PLC, the fourth-largest food retailer in the U.K., says it has not received any offers for the company. "My personal interest, and that of my team, is to remain healthily independent, and we are working very hard to achieve this," Safeway's CEO says.