8/21/2002

Hispanic households in Los Angeles are much less likely to belong to a grocery store frequent shopper program than non-Hispanics, according to ACNielsen U.S. The report attributes low participation rates to large numbers of "less acculturated" Hispanic households. Only 52% of such households belong to a frequent shopper program, compared to 90% of non-Hispanic households. Among more acculturated Hispanic households, 75% belong to a grocery store frequent shopper program.

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