The Interactive Advertising Bureau, an industry trade group with members such as MSN, Yahoo and AOL, has endorsed a new set of standard-sized display ads. By endorsing a standard-sized ad, the group hopes to simplify the development process for online ads. Click here to learn more about the Universal Ad Package.
"The Junction Boys," the sports network's second original movie, ranked a 3.46 household rating for its Dec. 14 premiere. ESPN President George Bodenheimer said the rating was a sign that viewers will watch ESPN-produced originals.
MTV Networks is urging the television industry to report joint broadcast and cable TV ratings on one top 30 list, possibly signaling a change in the industry as more cable shows outpace broadcast. Some suggest a bigger list of perhaps 50 or 100 might provide a better index.