Advertisers are expected to reward networks' efforts to retain viewers with increased upfront spending this summer. Industry forecaster Jack Myers says broadcast upfront spending could rise as much as 8%.
AOL Time Warner Chairman and CEO Richard D. Parsons has a tough time at the top of the conglomerate as it struggles to reconcile the issues raised by the merger, media insiders say. The AOL and Time Warner camps remain opposed on several key issues, a report says.
Nielsen Media Research has struck a deal with NBC to cover audience measurement services for the network's broadcast and cable properties. Under the pact, NBC will encode its signals to enable Nielsen to track digital TV signals.
BT is to focus on content and services rather than bandwidth in trying to attract users to broadband, said Pierre Danon, head of BT Retail. Other companies have taken the opposite tack, choosing to beef up bandwidth.