Advertisers are expected to reward networks' efforts to retain viewers with increased upfront spending this summer. Industry forecaster Jack Myers says broadcast upfront spending could rise as much as 8%.
About 45% of 1000 media buyers surveyed by InsightExpress say they plan to increase their media budgets in 2003. The survey found 36% plan to boost online ad spending and 31% project spending on cable TV to rise.
Nielsen Media Research has struck a deal with NBC to cover audience measurement services for the network's broadcast and cable properties. Under the pact, NBC will encode its signals to enable Nielsen to track digital TV signals.
BT is to focus on content and services rather than bandwidth in trying to attract users to broadband, said Pierre Danon, head of BT Retail. Other companies have taken the opposite tack, choosing to beef up bandwidth.