Broadcast networks have completely revised their programming schedules to clear room for coverage of a war in Iraq. Network viewership is likely to spike for one to two weeks, after which it should return to normal, a report says.
Nickelodeon yesterday detailed several new shows at its upfront presentation in New York, including a "Rugrats" spinoff and a live-action hip-hop series featuring father-son combo Master P and Lil' Romeo.
Traditional advertisers, including automobile and consumer products companies, bought a record number of Web ads, Nielsen//NetRatings data show. The top 100 traditional advertisers bought 30% of all banner ads last year, up from 15% in 2000.
Tom Staggs, CFO for the Walt Disney Co., said the war with Iraq would likely cut into the company's earnings growth in fiscal 2003. Separately, CEO Michael Eisner hinted that he is in talks to acquire all or part of the Jim Henson Co.