Cable networks will have completed their upfront selling bazaar by July 4 and, when the dust clears, will have raked in $7.5 billion, according to this report. Cable ratings have increased 9% in prime time from last season, which helps explain CPM increases of 10% to 15% in this year's upfront.
Online flower retailers have been sending e-mails to promote their services as Mother's Day approaches. The e-tailer that sells the most flowers is likely to be the one with the strongest brand name, says IDC analyst Jonathan Gaw.
Government backing for high-speed Internet has made South Korea the center of the broadband world and the envy of U.S. telecoms. Rapid broadband rollout has boosted e-commerce, spawned new types of businesses and given rise to an Internet gaming culture unrivaled anywhere in the world.
Marketers are looking beyond soccer to pitch products to Hispanic TV viewers, and networks are tailoring programming to draw the fast-growing demographic. A study released last month found that personal consumption spending by Hispanics will increase at an average annual rate of 9.1%, well above the 6% general market growth rate.