5/19/2003

Most food marketers target their messages at women, even though husbands hold a significant amount of influence over certain food purchases, according to media researcher MRI. Just 11 brands delivered more than 2,000 women 25 to 54 gross rating points, and 90% had less than 1,000 points on national TV for the whole year, a study showed.

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TVWeek.com

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