The online auctioneer's launch of a points-based member program is in part a move to give brand marketers better access to its users. Don Albert, senior director of strategic partnership for eBay, says, "we want to reach out to corporate marketers and invite them to utilize our eBay Anything Points program."
The Coalition Against Unsolicited Commercial E-Mail says anti-spam laws could wind up blocking legitimate solicitations. The group adds that lawmakers' assault on unsolicited e-mails could unintentionally violate free speech rights.
Bartle Bogle Hegarty is launching a music publishing company, Leap Music, to seek out new artists whose music potentially could be used in BBH commercials. The move reflects musicians' growing desire to generate buzz for their work via advertisements.
LeBron James, high school basketball phenom and thought to be the No. 1 pick in the National Basketball Association's upcoming draft, is aggressively being courted by sneaker makers hoping to snare James as their spokesman. Nike, Reebok and Adidas have set their sights on James; Reebok, which has abandoned more than half of its athletic endorsement deals, reportedly is offering a seven-year contract valued at $94 million.