Robert Greenblatt, the executive producer of "Six Feet Under," is in negotiations with Showtime to become its president of programming. Greenblatt would replace current president Jerry Offsay.
Showtime Networks has hired Robert Greenblatt, a principal at the Greenblatt Janollari Studio, as its new entertainment president. Greenblatt, who replaces Jerry Offsay, will oversee acquisitions, program development, scheduling and marketing.
CNN will add former NBC weekend anchor Soledad O'Brien to its weekday morning news slot. CNN hopes the move will improve ratings in the competitive morning news slot.
HGTV is scheduled to launch a TV and Internet marketing campaign on Monday dubbed "You Should See What's on HGTV." Donor, a Detroit-based ad shop, is handling the account.
The FCC reported a 26% increase in switched access lines controlled by competitive carriers from last year, representing a 13% market share of the total wireline market.
TNS Media Intelligence/CMR reported that network cable ad spending rose 18% in the first quarter of 2003. Total media ad spending rose 4.9%.