Gap's new TV advertising campaign, created by Laird+Partners, will feature singer Madonna with rapper Missy "Misdemeanor" Elliot, both wearing the company's new line of corduroy pants. Some analysts believe that featuring the two artists will help Gap the recreate its image and increase sales.
MSN Vice President Yusuf Mehdi last week said the Microsoft unit has pulled in $832 million in advertising revenue in 2003, a 48% increase from last year. Mehdi said MSN was serving nearly 90 of the top 100 advertisers.
The Semantic Web, a project that is being worked on by researchers at some of the world's most prestigious universities, seeks to classify the Web by descriptions of content. The Semantic Web could revolutionize e-commerce.
Although online music companies are moving ahead with plans for legal download stores, the industry is not bullish on the the sector. Jupiter says the industry is struggling with piracy issues that could hamstring it as it develops new products and markets.