Why Online B2B Advertising is Growing in 2003

According to new data from eMarketer, business-to-business advertisers will increase their share of the overall online advertising market, to account for 14.2% of online ad spending by the end of 2003. Among the leading incentives that are bringing B2B advertisers online is the growing awareness that business executives often turn to the Internet to research products online. Furthermore, the Internet provides business advertisers with the ability to target specific audiences through a variety of techniques, from paid search to sponsorships or rich media ads. eMarketer

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