A joint committee formed by the 4A's and the Association of National Advertisers is expected to meet for the first time this month as it seeks to tackle issues related to the rise of short-term engagements and project-based work. Agency executives say new norms around conflict policies are needed. "It's like if we're going to date, then we're dating. ... We [should be able] to see other people," said John Butler of Butler, Shine, Stern & Partners.
Butler, Shine, Stern & Partners is the new creative agency of record for U.S. Bank, which made the selection after a review. "Our goal was to find a collaborative, creative agency that would deliver innovative ideas for our brand advertising and digital communications," said Jennifer Powell, the bank's chief marketing officer. Butler Shine succeeds Kaplan Thaler, which had a conflict after it merged with Publicis Worldwide, whose clients include Citibank.
Butler, Shine, Stern & Partners has emerged from a field of five finalists as the new lead creative agency for El Pollo Loco after a review. Traditional, digital, social and in-store marketing are part of Butler's new assignment, but the restaurant chain's media and buying business remain with MBMG and ID Media.
TV networks, especially those with young target audiences, are using high-traffic Internet portals to promote their shows. MSN marketing and ad sales chief Eric Hadley says the Internet also is a great way to reach people at work.