Los Angeles-area cable interconnect Adlink said two recent video-on-demand campaigns -- one for a luxury auto client and the other a public service announcement -- successfully reached subscribers of Time Warner Cable, Charter Communications and Cox Communications. Adlink delivers traditional 30-second ads and long-form commercials with its VOD menu and, according to the company, the results of the campaigns illustrate "the potential of VOD as a valuable part of a media plan."
TV station owners are stepping up the battle to require cable operators to pay retransmission fees, Diane Mermigas writes. Broadcast needs to establish a monetary value for the content provided to cable operators, she adds.
AOL Time Warner announced that advanced digital services, such as SVOD, VOD and DVR capabilities, have helped fuel Time Warner Cable's growth. Other MSOs have taken their focus off digital services to concentrate on different initiatives.
ESPN has proposed a deal with MSOs to lower its annual rate increases in exchange for launches of additional services. The all-sports network's current contract allows 20% rate hikes; if cable operators agree to the deal, rates would be lowered to 15% in 2004 and would eventually fall to 11% by 2008.