TV station owners are stepping up the battle to require cable operators to pay retransmission fees, Diane Mermigas writes. Broadcast needs to establish a monetary value for the content provided to cable operators, she adds.
Consultant Randall G. Chapman says the practice of marketing can easily be described with a simple definition: Marketing means solving customers' problems profitably. That six-word marketing definition is powerful, clear, inclusive and memorable, Chapman says.
AOL Time Warner announced that advanced digital services, such as SVOD, VOD and DVR capabilities, have helped fuel Time Warner Cable's growth. Other MSOs have taken their focus off digital services to concentrate on different initiatives.