To tap into the growing number of adults who play video games, Nintendo is repositioning its GameBoy handheld to appeal more to grown-ups. Analysts say the market for portable games marketed to adults could be strong.
Volvo has commenced a 14-week integrated digital marketing campaign for its XC90 sport utility vehicle that includes Internet, mobile phone and iTV ads. The company's objective is to entice consumers to opt-in electronically for further information about the vehicle.
The new Pentium 4 microprocessor is aimed specifically at the PC gaming market, Intel said yesterday. The new chip runs at 3.2 gigahertz, the same clock speed as the current Pentium 4, but will have about four times the cache memory.