Advertising starting next year will focus on Swoops, a new chocolate product shaped and packaged like Pringles chips, as well as S'mores, a pre-packaged version of the campfire treat. The two additions to Hershey Foods' core brands are to be on shelves by the end of 2003. The company also is launching a Citrus Mint Breath Saver and spearmint-flavored Ice Breakers gum.

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