XM Satellite Radio has launched a TV advertising campaign to draw radio listeners to its subscription based service. Carat North America oversaw the media strategy and Interpublic's Mullen handled creative.
Although DVRs are not yet widely deployed, networks and advertisers are working overtime to create a new ad paradigm, one less reliant on the 30-second spot. Networks are already making extensive use of product placement and sponsorship, leading some to believe the future is about "branded entertainment."
Barry Diller has quietly built an online empire in InterActiveCorp, which includes some of the Internet's leading names such as Expedia, Match.com and Ticketmaster. In the past year, Interactive's stock has shot up more than 70%, and the company still has room for growth.
The e-commerce behemoth has added sporting goods to its stable of products, but it will not stock the goods, instead relying on links to partner Web sites. The entree of Amazon to the market is expected to have a beneficial effect for online sporting goods sales, an industry insider has said.
Nicktoons is scheduled to re-launch Oct. 6 with a new look and original programming. The digital network formerly was a repository for old Nickelodeon shows, but was revamped to compete with rivals Toon Disney and Boomerang.