One year after CVS rolled out its ExtraCare loyalty cards, same-store sales are up 8%. The program combines data management and customer analysis technology and is even being used to alter store design.
At the 15th Kosherfest trade show this week, exhibitors showed off their lines of kosher paella, enchiladas and even pet food. Kosher food has evolved into a $7 billion industry, and companies such as Kellogg's and Kraft have obtained kosher certification for some of their products.
Industry leaders Coca-Cola and PepsiCo are launching new strategies and products to promote their line of diet drinks. Coke is working on getting more store space to promote its diet beverages, such as the new Diet Coke with Lime, while Pepsi will invest more in Diet Pepsi ads; diet soda consumption has been steadily increasing in recent years.
A new ruling from the European Commission requires chemical companies to prove their products are safe when used in products such as soap. The proposal will be reviewed by the European Parliament and individual countries and is scheduled to take effect in 2006.
A Senate committee has voted in favor of a proposal from Majority Leader Bill Frist, R-Tenn., that would provide grants to schools to promote fitness and nutrition. Frist said the Improved Nutrition and Physical Activity Act, which now moves to the Senate floor, is a better solution to the obesity problem than blaming restaurants and food producers.