Internet ad click-through rates were 0.56% in the second quarter of this year, a number that is well below what it has been but also steady compared with the first quarter, DoubleClick reported. The report says online marketers are increasing their use of rich media and large-ad formats to get more attention.
Almost 43% of all online ads served in the first quarter were rich media ads, up significantly from a year earlier, according to a new DoubleClick study. The report also shows that click-through rates are back up again.
SCOTTeVEST, which makes travel gear for techies who want to take their gadgets with them, says sex may sell. By using former Playboy Playmate Rebecca Scott as the company's face in its e-mail marketing campaigns, SCOTTeVEST reported increased open rates, followed by a jump in click-through rates.