X10 Wireless Technology, purveyors of a Web cam frequently seen on pop-up ads, yesterday filed for Chapter 11 bankruptcy protection. X10 was one of the first companies to use pop-ups and pop-unders aggressively.
Because customer retention is less costly than customer acquisition and, as telemarketing to existing customers is not barred by the do-not-call registry, industry insiders say companies will focus on retaining and marketing to customers they already have a relationship with. The Direct Marketing Association says b-to-b direct marketing is expected to rise by 6% this year.
Trucker gear from Von Dutch Originals is no longer trendy, at least according to Complex magazine's "Trendhumper" report. Apparently, too many posers -- Justin Timberlake, for one -- had started wearing Von Dutch, killing the brand's edgy appeal. The company says it is not concerned about the negative press and that it will continue producing apparel that appeals to those who fancy themselves as greaser chic.
A Nielsen//NetRatings study found that children between the ages of 2 and 17 do not use the Internet to aid with homework, as their parents may think, but to surf cool toy sites. Children also are fervent IMers.
A recent report from Jupiter Media suggests online retailers should focus more on basic site navigation rather than personalization features. The report says effective targeted keyword searching can reach sales conversions of more than 20%.