Chobani is sitting on the sidelines as fans take to Twitter to lambast Russia for holding up a shipment of yogurt meant for U.S. athletes participating in the Olympics, a decision that could be costing the brand a major opportunity of real-time marketing, Saya Weissman writes. Fans have started hashtags, including #FreeChobani, and data show that Twitter conversations about Chobani increased from 1,000 to 4,000 the day after news of the blocked shipment broke.
Avis Budget Group said it is keeping the Zipcar name after its $491 million acquisition of the company, as it considers it "to be a very strong brand, the worldwide leader in its segment," according to a spokesman. The company didn't comment on marketing plans for Zipcar, which was in the middle of choosing a creative agency last year when Chief Marketing Officer Rob Weisberg left the company. Avis itself changed shops only about a year ago, and it also recently dropped its longtime tagline "We try harder."
Yahoo! has been the proverbial elephant in the room at the annual ad conference sponsored by Microsoft, whose executives have not even mentioned the reported continuing talks with its online rival. "There's not a single company I'd say, 'Hey, here's the one company we'd go acquire,'" said Kevin Johnson, president of Microsoft's platform and services group, responding to a question in one session about Microsoft's potential ad market targets.
On the heels of SBC's play for the satcaster, News Corp., which previously had been cast as a suitor, has said it is not interested in pursuing a deal with DirecTV right now. Separately, News Corp. is making changes to its corporate structure.