Loudoun County, Va., voters are being presented with a $849 million six-year school construction and renovation plan. If approved, capital funding projects for fiscal year 2004 alone will total $221 million.
Dodge is running a campaign with a late-night TV spot and print ads in restrooms, sports stadiums and bars that tells men, "Yeah, size does matter." Despite concerns about how women would perceive the ads, Dodge marketing director Julie Roehm says she's not worried. BBDO, the lead agency for Dodge parent DaimlerChrysler, also has developed a set of ads aimed at women.
FCC Chairman Michael Powell told broadcasters there is no clear majority in the FCC on whether to force MSOs to carry multiple programming services from digital TV stations. Powell's statement came on the heels of rumors that broadcasters had gained favor in the agency.
As the Nov. 24 local number portability start date approaches, wireless providers say they are not planning ad blitzes and will instead stick to their normal marketing campaigns -- unless competitors get aggressive. Cingular is bucking the trend of keeping mum by saying it will indeed begin advertising LNP.