A select group of 630 people, many A-list celebrities, will be in attendance at the Victoria's Secret lingerie fashion show tonight, which airs on TV next week. The tickets, with a $12,000 market value, are not for sale; rather, the retailer's marketing department gets to decide which actors, athletes, journalists and socialites get to attend.
Search engine firms such as Overture now offer paid placement and ROI tools that track a campaign's success. The consolidation of services is touching some nerves among specialized companies that could stand to lose business to all-in-one competitors, but one search marketing provider says "there will always be a need for an agency."
In a letter to Roll Call, the American Association of Advertising Agencies, the Association of National Advertisers and the Direct Marketing Association asked Congress to approve the CAN-SPAM Act, an anti-spam bill. The groups are pushing for a uniform national standard for spam, rather than a confusing system in which states set their own rules.