11/10/2003

Last year at least 17 restaurant chains with $2.5 billion in ad budgets changed agencies. The chief executive of CKE Restaurants says consumers stopped believing the ads when they didn't accurately match up to their dining experiences. Burger King has changed agencies several times in recent years due to management changes, while unhappy franchisees may have caused Church's Chicken to fire its ad firm.

Full Story:
NYTimes.com

Related Summaries