Ad-supported basic cable is set to beat broadcast in audience share for the second year in a row, a preliminary analysis of Nielsen data suggests. Cable appears to be topping broadcast in the younger demographics advertisers covet.
Verizon Wireless is jumping into the growing instant messaging business, getting ready to launch a service that will allow its customers to use MSN Messenger, AOL IM, and Yahoo! Messenger on some of its handsets. Initially, users will be charged 10 cents to send a message and 2 cents to receive a message.
Movielink, a joint venture between movie studios owned by Sony, Vivendi Universal, AOL Time Warner and Metro-Goldwyn-Mayer, unveiled a new version of its movie download service that enables users to play a movie while their download is in progress. The company also said it is launching its first national advertising campaign.
Metro-Goldwyn-Mayer offered to raise its bid for Vivendi Universal's entertainment assets to $11.5 billion but threatened to withdraw the offer if Vivendi didn't provide financial information detailing Universal's ties to cable companies and other parties.
Cablevision said it is buying back the 20% stake in AMC, IFC and WE: Women's Entertainment it sold to Metro-Goldwyn-Mayer in 2001. The deal boosts both companies' efforts to acquire Vivendi Universal's entertainment assets.