A three-week old Google switch of its math formula for its Internet search rankings is upsetting some companies that are suddenly suffering from lower online visibility. Although Google frequently updates its search formula, some critics say this time the change is substantial and may even be aimed at boosting Google's ad revenues.
A new wireless application being tested in Ireland lets eager music fans dip into other listeners' iPods and lift their tunes. Called tunA, the feature has been developed by Media Lab Europe and is being designed for cell phones and PDAs.
Levi Strauss is extending its Signature brand to Target stores. The cheaper line of jeans is not expected to cannibalize Levi's more expensive, department-store brands, but may offer a boost in sales to the jeans maker.
The latest fad on Madison Avenue is to cross-fertilize brand icons, hence the Taco Bell Chihuahua shows up in Geico ads, and, as mentioned above, the Maytag man appears in a Chevy ad. Target has gone one further with an ad for its SuperTarget stores that stars no less than 17 different brand icons -- from Poppin' Fresh, the Pillsbury Doughboy, to those little M&M creatures. Although some ad experts love the trend, others say messages run the risk of being muddled.