Coca-Cola is reportedly returning to its "Share a Coke" program this summer and has plans to expand it to more bottle sizes and triple the number of names and phrases that appear on them. The campaign's 2014 run helped Coca-Cola grow sales volume for the first time in 14 years, according to Beverage Digest.
The Coca-Cola Co. has put advertising group Publicis Mojo in charge of the beverage company's worldwide advertising campaign to promote Diet Coke. The Coca-Cola Co. made the decision to use the combined resources of the Australian and New Zealand agency in October.
For the latest installment of its "taste-infringement" campaign for Coke Zero, Crispin Porter + Bogusky, Miami, is featuring top NASCAR drivers in unscripted exchanges with phony Coca-Cola executives on how to keep the diet soda from usurping the original's flavor. The drivers reportedly were not told in advance about the ad's theme. The new campaign is scheduled to launch Sunday during the Daytona 500, with additional spots to be posted on Cokezero.com and Nascar.com.
Coca-Cola launched a $14.8 million ad campaign in the U.K. for Coke Zero. Sugar-free drinks represent more than 40% of the soft drink market in the U.K., where Coke's traditional carbonated drink sales have been in decline. The company also plans to launch a bottled water product in the U.K.