1/13/2004

In response to customer feedback, Heinz showed the value of redesigning a low-tech product like a ketchup bottle, making it easier to pour. Transforming its glass bottle, the latest packaging is an oval squeeze-bottle with a flip-top lid and a tagline "For Impatient French Fries," a reference to the popular Heinz ketchup commercial that used Carly Simon's song "Anticipation."

Related Summaries