1/28/2004

A legal fight between the DaimlerChrysler's Jeep and General Motors' Hummer brands has entered the advertising arena. A new Jeep commercial, by GlobalHue of Southfield, Mich., shows children getting more fun out of their toy Jeeps than an overweight kid with a go-cart Hummer.
The ad follows an unsuccessful legal challenge by DaimlerChrysler that alleged the Hummer's grille copied the Jeep's grille.

Full Story:
NYTimes.com

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