Blogs are being used in two ways for advertising: As specialty and niche sites within an ad network and as marketing extensions of existing campaigns. Blogs, used correctly, can be effective corporate marketing tools, writes ClickZ columnist Tessa Wegert.
This week's International Consumer Electronics Show in Las Vegas features consumer electronic items including flat-screen TVs from PC companies such as Dell and HP, while Microsoft will display a living room entertainment center that links a user's digital photos and music from their PC to their other electronics. Intel plans to spend $200 million to encourage development of consumer products using its technology.
In the wake of Can-Spam legislation, it's more important than ever for e-mailers to maintain a clean slate with Internet Service Providers. Tech editor Jill Keogh suggests getting a dedicated IP address to be whitelisted for good practices and to keep a static "from" address is that verifiable.
America Online today is launching a $9.95 per month Internet service under the Netscape brand. The launch is designed to retain customers who have been defecting to other ISPs that offer faster speeds and lower prices.
A Microsoft print and online campaign launched Monday that show that its operating system costs less over time than competitor Linux is drawing fire for being misleading. The ads direct users to several studies, many of which were commissioned by Microsoft.