Nearly 30 companies have purchased ad time for this Sunday's Super Bowl, with veterans PepsiCo and IBM joining newcomer Procter & Gamble. Although the highly coveted ads go for an average of $2.3 million, one survey found only 7% of consumers said a Super Bowl ad caused them to switch product brands.
A legal fight between the DaimlerChrysler's Jeep and General Motors' Hummer brands has entered the advertising arena. A new Jeep commercial, by GlobalHue of Southfield, Mich., shows children getting more fun out of their toy Jeeps than an overweight kid with a go-cart Hummer.
The ad follows an unsuccessful legal challenge by DaimlerChrysler that alleged the Hummer's grille copied the Jeep's grille.
Since the new federal anti-spam law risks getting legitimate e-marketers in trouble, companies must train employees, especially those in sales and marketing, to be fully compliant, writes columnist Neil J. Squillante. A separate article discusses a new report by Jupiter Research that estimates the costs of blocking legitimate e-mail will increase from $230 million in 2003 to $419 million in 2008.
Amazon.com, helped by a strong holiday online shopping season, yesterday posted a $35 million profit for 2003, after almost 10 years of losses. One analyst said big factors were the overall rise in online shopping, as well as Amazon's strategy to offer free shipping and discounted prices on some products.