The Internet reaches 67.9% of U.S. homes, while cable penetration is holding steady at 66%, eMarketer has found. IAB President Greg Stuart said this statistic should be a "wake-up" call to the advertising industry.
The FTC has proposed that commercial spammers promoting sexually oriented products or services must include the following uppercase text in the e-mail's subject area:
"SEXUALLY-EXPLICIT-CONTENT." The label proposal is the first of seven anti-spamming rules the FTC is implementing under the new Can-Spam Act.
New York theater sponsorships ranging from product placement during shows to in-theater advertising are becoming more popular with marketers. Broadway offers a great opportunity to reach a wide cross section of people, particularly women and tourists.