2/4/2004

Though mainstream consumers often opt for the latest drug or treatment they see advertised on TV, companies such as Midway Importing market to Hispanics because they know the nation's fastest-growing minority is most loyal to products it knows. Offering an array of products from Super Macho, a high-potency formula, to Ricitos de Oro, simple baby wipes, Midway advertises only in Spanish and sells products in major stores like Wal-Mart and Walgreens.

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