The Internet reaches 67.9% of U.S. homes, while cable penetration is holding steady at 66%, eMarketer has found. IAB President Greg Stuart said this statistic should be a "wake-up" call to the advertising industry.
Publicis Groupe is creating a Hispanic ad agency giant by merging its San Antonio-based Bromley Communications with its Miami-based Publicis Sanchez & Levitan. The combined $260 million agency will retain the Bromley name and operate in cities that include Dallas, Miami and Los Angeles.
Spam filters that block e-mails containing certain four-letter words are creating headaches for a growing number of innocent people whose names automatically raise red flags. One person having a hard time getting his e-mail through is Scotland's Craig Cockburn. Filters also have blocked messages containing the word "specialist" because it contains the letters "cialis," the Viagra-like drug.
The FTC has proposed that commercial spammers promoting sexually oriented products or services must include the following uppercase text in the e-mail's subject area:
"SEXUALLY-EXPLICIT-CONTENT." The label proposal is the first of seven anti-spamming rules the FTC is implementing under the new Can-Spam Act.
New York theater sponsorships ranging from product placement during shows to in-theater advertising are becoming more popular with marketers. Broadway offers a great opportunity to reach a wide cross section of people, particularly women and tourists.
Broadband penetration rose 25% in 2003, with cable accounting for 14 million households, compared with 7 million for DSL, according to a report from Jupiter Research. Jupiter says broadband providers must lower their prices for high-speed Internet to reach a critical mass.