Democratic candidates in the recent Iowa caucus used a lot of direct mail and TV spots, but most of them hardly tapped into online marketing. Only John Kerry and Dennis Kucinich bought ads on the state's biggest newspaper's site, DesMoinesRegister.com.
New technologies allow bars and restaurants to scan the magnetic code on driver's license to verify the age of patrons. Yet the practice can give bars and restaurants -- and marketers -- access to a host of personal data contained on the license, and buying habits, raising privacy concerns.
Vivendi Universal said total revenue sank 55% in the fourth quarter and 56.1% for the full year due to asset sales. Despite a strong performance from its television unit, revenues for the conglomerate's media unit fell 13% overall in 2003.