3/12/2004

Online advertising recovered significantly in 2003, buoyed by a 75% increase in automotive industry business and new interest in rich media ads, according to a joint report issued by Doubleclick and Nielsen//NetRatings. "Most traditional advertisers are heavily skewed toward brand advertising, and ads with video and TV embedded in them gave many of them a reason to reconsider online advertising," said Nielsen//NetRating's Charles Buchwalter.

Full Story:
BtoB

Related Summaries