Drug companies that advertise have an unusual problem: fair balance, which requires them to list all possible side effects if they mention the drug's benefits. For drug companies that advertise online, this requirement can make it particularly difficult to send a strong message, writes columnist Debrianna Obara.
Working women embrace the Internet to help them save time both at work and home, a new study suggests. Online publisher Washingtonpost.com did the study so that it can make a stronger case to online advertisers that women actively use the Internet.
Mediacom Communications has agreed on a new long-term affiliation deal with TBS' cable channels, which include CNN, TNT, Cartoon Network and others. The agreement covers both analog and digital carriage.
Boxer George Foreman is back pitching products, this time for Casual Male Big & Tall, a men's clothing company that's investing $26 million in the current ad campaign. In the TV commercial launching today, Foreman is advocating a clothing line for larger men like himself.