Drug companies that advertise have an unusual problem: fair balance, which requires them to list all possible side effects if they mention the drug's benefits. For drug companies that advertise online, this requirement can make it particularly difficult to send a strong message, writes columnist Debrianna Obara.
RipeTV says it is debuting a DVR-proof ad model by packaging advertising with entertainment, including bookend ads and a graphic frame with the advertiser's brand around the show. Separately, a new system, Ads on VOD, will allow cablers to rapidly insert ads in VOD offerings.
The New York Times Co. last week launched a weekly eight-page insert in the U.K.'s Daily Telegraph, with inserts in papers in other countries to follow. It also is coordinating ad buys with International Herald Tribune, which it owns.
Working women embrace the Internet to help them save time both at work and home, a new study suggests. Online publisher Washingtonpost.com did the study so that it can make a stronger case to online advertisers that women actively use the Internet.