3/23/2004

In-store television ads are becoming increasingly popular for companies hoping to reach consumers. Advertisers know they are reaching a demographic that is already prepared to make purchases, and with the expansion of cable and network television, they are looking for new means to get their messages out to large populations. Marketers find the most important aspect of in-store advertisements is they must grab consumers' attention quickly and tell them how a particular product will help their lives.

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