Americans are tiring of excess, says one consultant, pointing to a downsizing trend among consumables, electronics and even cars. Coca-Cola launched 8.4 oz cans last year, and McDonald's said it would eliminate its supersized fries and drink option. Apple's iPod mini, a diminutive version of the company's popular digital music player, sold out almost immediately upon its release, and smaller cars like the Mini Cooper and Toyota Prius are heating up the automotive market.

Full Story:
USA Today

Related Summaries