As the frozen dessert category faces competition from in-store bakeries and other ready-to-eat options, it must strive to distinguish itself. A report from Mintel International Group details the state of the market and where it's headed. Among the highlights: Kraft Foods leads the segment followed by Schwan, and innovations, such as Kraft's flavored Cool Whips, are driving the market.

Full Story:
Prepared Foods

Related Summaries