Sony said its annual net profit fell 23% over the past year, in large part due to a 40% profit decline at the company's game unit. Sales for Sony's PlayStation 2 gaming console have fallen significantly.
Wall Street attention is expected to be focused on Time Warner, Cox and Comcast, as the strong first-quarter performance from Viacom may leave analysts wanting more from media companies, columnist George Mannes writes. He adds that the attention of the Street could be distracted by such high-profile events as Comcast's bid for the Mouse House and Adelphia's potential sale.
Advertisers and marketers are paying an average of $2 million per 30-seconds of ad time on the final episode of "Friends" on NBC, scheduled to air May 6. By comparison, Super Bowl ads of the same length cost $2.3 million this year.
Ford Motor Co. yesterday unveiled the results of a cross media effectiveness study backed by the Interactive Advertising Bureau. Ford said data indicated that TV was the biggest factor in the success of a new campaign for its F-150 truck line. However, Ford also said an online campaign for the F-150 generated significant offline sales, and added that the Internet campaign was far cheaper than TV.
Jon Stewart's lauded Comedy Central program, "The Daily Show," is emerging as the most incisive political satire on TV, according to a review in the Los Angeles Times. The Wall Street Journal's executive Washington editor, Albert Hunt, says the majority of the students in his class at the University of Pennsylvania get their news from "The Daily Show."
Nielsen Media Research said Nick at Nite qualifies as a cable network under Nielsen's policies because it telecasts "contiguous periods of programming amounting collectively to at least 15 hours of programming each week" for a quarterly measurement period. Cablers including ABC Cable Networks and Lifetime had expressed concern about Nielsen's move to allow separate ratings for Nick at Nite and Nickelodeon.