Sony said its annual net profit fell 23% over the past year, in large part due to a 40% profit decline at the company's game unit. Sales for Sony's PlayStation 2 gaming console have fallen significantly.
Sony's PlayStation 4 has hit shelves in China, but the Chinese government is still blocking owners from Sony's music, TV and movie streaming services and has approved only six games for use on the console. Still, if the console-maker can "get China right," there's a billion-dollar potential in the country in five years, Lewis Ward of IDC says.
Microsoft's move to shutter its Xbox original content unit is an admission that its marketing of the Xbox One as a media device has largely failed, according to this analysis. Xbox One sales have lagged behind Sony's PlayStation 4, so Microsoft is reverting to a focus on gaming to boost interest among its core audience. "Yes, they are their watching movies and shows, but people still [buy] these consoles to play games," said OMD gaming specialist Dario Raciti.
Sony has announced that its PlayStation gaming console will soon offer original programming produced by Sony Pictures Television. The network is also in talks to offer online pay-TV options deliverable through the console. The move comes amid Sony's shift to make PlayStation a part of home entertainment beyond gaming.
Advertisers and marketers are paying an average of $2 million per 30-seconds of ad time on the final episode of "Friends" on NBC, scheduled to air May 6. By comparison, Super Bowl ads of the same length cost $2.3 million this year.
Ford Motor Co. yesterday unveiled the results of a cross media effectiveness study backed by the Interactive Advertising Bureau. Ford said data indicated that TV was the biggest factor in the success of a new campaign for its F-150 truck line. However, Ford also said an online campaign for the F-150 generated significant offline sales, and added that the Internet campaign was far cheaper than TV.