5/25/2004

Coke's new mid-calorie offering won't hit store shelves for two weeks, but the company plans to start the hype machine tonight when it debuts new television ads featuring classic rock songs from the Rolling Stones and Queen. This week will see the distribution of free samples of C2 in at least five major cities; all told, the company said it will give away 12 million samples during the campaign.

Related Summaries