Countries around the world are gradually relaxing rules about cocoa butter content in chocolate, opening up markets for specialty fats firms like Denmark's Aarhus to supply vegetable fat cocoa butter replacers. The vegetable fats cost about 20% less than real cocoa butter, but some chocolate makers are not yet convinced consumers want a product that isn't made with 100% cocoa butter. Aarhus is particularly interested in the growing Brazilian market, where new rules allow for 10% vegetable fats in products labeled as chocolate.

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