Women who opted out of full-term professional jobs have found an outlet for their business savvy on eBay. Experts say women often provide the kind of high-touch customer service that resonates with consumers. Upwards of 430,000 people in the U.S. earn full-time or part-time livings on eBay.
Esther Dyson -- editor at large of CNET Networks and founding chairman of domain-name governance body ICANN -- is known as a visionary when it comes to the Internet. At the iMedia Summit she discussed topics ranging from online social networks to political ads.
Hoping to attract more minorities and gays to spend some time in the City of Brotherly Love, the Greater Philadelphia Tourism Marketing Corp. is beginning an ad campaign aimed at the gay community, blacks and Hispanics. The campaign will feature TV spots on local cable channels, but also will feature radio ads and billboards.
Delivery rates of e-mail marketing messages largely have been unaffected by the federal anti-spam legislation that took effect in January, DoubleClick reports. The delivery rates of legitimate marketing e-mails that DoubleClick sent out actually increased in the first quarter to 88.8%, up from 87.5% in the same period last year.
Companies' spending on software that supports Web services is likely to surge in the next few years, according to analyst firm IDC. The sales of that kind of software will climb from $1.1 billion in 2003 to $11 billion by 2008, IDC predicts.